About Lance

Growing up in rural Kansas Lance Whitlock has always had the drive to be part of agriculture, which led him to study at Kansas State University where he earned his Bachelor Degree in Animal Science and his Masters in Animal Science under Dr. Keith Boisen. His academic work focused on forage quality and silage management Lance’s passion for knowledge led him to South Dakota State University where he earned his Ph.D. in Dairy Science under Dr. Dave Schingoethe. Lance’s focus at SDSU was on modifying the fat composition of milk through dietary manipulation. Lance brings a strong science as well as practical perspective to the teams he works on and off the farm. He is keenly aware of the complexity and has the first-hand experience with herds ranging from 1000 to 20,000+ cows. He has a focus on consulting for progressive, intensively managed, highly productive dairies across the Southwest, West and overseas. Lance understands how dairy systems work on a day to day basis and can find opportunities to increase profits by paying close attention to details. He drives home the importance of dairy profitability through proper execution of fundamental principles. Those fundamentals ensure healthy transition cows that will get good peak milk yield and get pregnant quickly.

Lance believes that forage quality is the basis of all diets and strives to motivate dairymen to recognize the potential in those forages to save costs on farm feeds.